VELO
Campaign
Portfolio
VELO Q1 Campaign Portfolio is a project with an aim to promote the collection of VELO 2022 Q1 Products. In which, Peri worked closely with an art director to produce 12 assets of motion campaigns - to introduce all new VELO cans in new size, new flavours and new strengths. Turning 2D png images in motions and bring the assets to life.
Client: BAT, VELO
Storyboard
& Design
The main purpose of this project is to educate audience that VELO has brought up many new flavours, new strengths, and new sizes. Peri worked closely with an art director, post-production manger to produce a series of storyboard before bringing them into motion. Each campaign represent a new flavour or new strength of the VELO nicotine pouches.
Team: Art directors, creatives
Motion
After the storyboard has been approved by the client, we started to get this into Motion. We first tested out a few typography animation and layout within the campaign. It has become quite a challenge as there were a massive amount of text that we'd need to showcase in each asset. It ended up almost 1 minute per asset which was not ideal, as not many audience would have the patience to watch a social media post for a minute long. As a solution, we have shorten every asset into 2 parts. We ended up produce 12 assets in total.
Team: Post-production manager, Producer
Asset 1: New Lines Up
Asset 2: Mini Advices
Asset 3: Mini Push
Asset 4: Try Again
Asset 5: New Regulars Line Up
Asset 6: Summary
Key Visuals
