Be Sociaal

Be Sociaal is a digital marketing agency based in Sydney, Australia. A client of Peri. They wanted a video intro for their company logo. Based on their requirement, the client wanted to create an animation to introduce their company design concept with the four elements "Water", "Fire", "Air" and "Ground". Peri comes up with the idea to represent the four elements in lights with particles effect. Animate the particle in four different direction then combine them together to introduce the logo for Be Sociaal, then a smoke transition to introduce their slogan "Digital Marketing Done Right" with their website under the headline.

Be Sociaal

Clients

Sydney, Australia

Presentation Board for Client.
The document is created by InDesign, and a re-creation of the Logo design on Adobe illustrator for the purpose of getting a high resolution of Logo to create prototypes.

Client was very pleased about Peri's idea and after understanding the company's brand language, which has proceed to the next stage of the video intro.

Logo Animation,
Video Intro

As client required the video intro to be transparent, Peri has created the animation and export it as RGB Alpha. Therefore, client could also use any of their sources to promote with this logo animation with any background.

The resulting work was great and Be Sociaal was very happy with the work. Peri has also then promote their video on the Streetw Studio Instagram social media panel which has also help Be Sociaal to increase visibility and gained an excellent attention. The original logo animation was created in Illustrator and After Effects. Logo was provided

Visual Development,
Brand Language

In this project, client wanted to display their brand approach to the concept of four nature elements: Air, Water, Fire, and Ground. Client requested for a video intro to display on their social media channel. Therefore, Peri came up with the ideas of having those four elements to display as different colour of lights moving around the logo in 3D perspectives. The video was rendered to a transparent background, so that the client can use the animation to match it with their own footages.

Short Version

Long Version

Promotional Campaign

on Social Media.

Client was really happy about the promotional post in which Peri has uploaded the video sources on @streetwstudio on 29th December 2020. Received a great attention and a range of positive feedbacks. It was certainly a fantastic experience working in logo animation.