cha el design

Cha.el Design

France

Celebrating 5K followers of the StreetW Studio account, the SW offers 3 winners to win the giveaways to create motion graphics // video intro animation for their brand. Cha.el Design is one of the winner, and their owner Charlotte decided to go with motion graphics campaigns. Peri has created a series of kinetic typography campaigns to help promoting her brand.

All Design:

Motion Graphics

Campaigns

In this project, Peri has created 15 kinetic typography animation for CHA.EL Design, Charlotte - a french digital designer and illustrator who has won the 5K giveaways campaign from the StreetW Studio. Peri has edited the 15 kinetic typography animations together as a motion branding campaign and video intro for Cha.el Design.

All aninations:

Logo

The logo design is provided by Cha.el Design. Peri created all these kinetic typography animation followed by Cha.el Design, they use the iconic primary red colour as their brand colours with a preferable font Bebas Neues.

@cha.el.design

Echo Effects

Based on the logo design of Cha.el design, Peri suggests to create motion campaigns by applying the echo effects in After Effects. As we can already see the multiple layers created in this logo design provided by @cha.el.design. In which, peri deconstruct the layers of the logo, applied it into software to anime the logo typography.

With type

Promotion

The resulting work is looking quite impressive. Especially, after Peri edited them all together as a 25 second length of video, which matches the drum beats as a music background. Peri and Cha.el Design both agreed for a promotion, and the full campaign will be published to the social media site soon. More information please visit Instagram @streetwstudio and @cha.el.design.