An advertisement typography animation project created for the British American Tobacco company and their flagship THP GloTM. The project was operated through The & Partnership, London UK. Peri worked with The & Partnership to create a full Kinetic Typography Animation for GLO - From start to completion.
The & Partnership
Glo TM
British America
Tobacco
Clients
Based on Client's requirement and the provided branding tool kits, all the font, size, thickness, spacing are followed by the instruction of the design team from GLOTM. Alternating from orange - red gradient to only black and white typography. As Client wanted to keep this as simple as possible. Many of the original kinetic typography effects have been modified to neat and clean animation in this advertising video. Due to privacy protection issue, the full version video will only be updated on this site once everything is confirmed by both clients.
Project's
Brief
Working on this project has been really fun, especially when playing with creative typography design possibilities and applying different effects to the video animation. Before the video finialising into pure black and white, the original design has included gradient ramp and colour contrast in multiple screens. Along with many different dynamics typography animation styles which has applied into this project.
Play with Type
and Effects
Disclaimer
Design
Referred to Client's requirement, Peri has created 3 sets of typography animation for their Disclaimer Designs:
*All images are created by Peri Chiu. All provided branding toolkits will not be displayed on this site for privacy protection.
Storyboard,
AE Instruction
In this project, Peri works virtually with the video editor and report directly to the creative director. In which, she has created a storyboard for visual sequence, and a series of guidelines in order to provide clear instruction to communicate with the editor.
Effect Samples
Peri has also created a series of kinetic typography samples in order to test out the movement of typography and how they can match the screen.
Publishing
The British America Tobacco Company (BAT) will publish the full edited video for promotion and advertisement for their product Glo Plus and Glo Hyper. It is set to publish on multiple social media channels and on Television.
*Please note that this site will only share the authorised work that Peri has contributed into the project. All rights reserved to The & Partnership and GloTM. Any confidential documents will not be shared in any sites for privacy protection.
The & Partnership
British America Tobacco
Credits
All typography design created by Pui Yi Peri Chiu. Video footage provided by The & Partnership, UK. Original Client: British America Tobacco (GloTM) All rights reserved to all partners.
Contact
Peri works as a freelance motion designer for The & Partnership, through the Cog Agency. The project is all authorised by The & Partnership, London, UK.
