MELON'S
MINI MOVERS.
This is a logo design and branding project for one of Peri's client MELON'S MINI MOVERS, which is a London based children dancing community located in Friern Barnet.
The idea of the logo is pretty straight forward - A dancing Watermelon (Based on client's preference) Before we start the project, Peri always confirm with the client what is their preference. For example, do the client prefer a modern style, classic style or illustrative logos for the business. In this case, my client prefer an illustrative logo, therefore we design the logo with pop-art and illustrative style that will suit the theme and the business. Client was very happy with the logo outcomes.
Consulting
When it comes to branding design project, Peri always provide a free quick consulting service for clients. This is with the aim to improve understanding of client's requirement and what can Peri do the best for the clients. This includes discussing deadlines, and further steps for the designs.
Peri will also provide examples of logos that she has previously done for other clients. Therefore, client could have a better vision of what type of logo they would like to apply for their business.
DESIGN
Once we confirm the order, we start the design with research, resources, sketching and jump straight into adobe illustrator.
Peri normally sketch 6 different types of logos and develop them into digital space on Ai illustrator. The progress normally take about 2-4 hours. (Depends on the project requirement) Thereafter, Peri organises all the designs into InDesign for presentation. Client can therefore choose their favourite logos, and Peri developed the logo to branding identity design. Such as T-shirt and Tote Bag which will provide a better visual perspective for client to decide which logo to apply for their businesses.
Branding
This is one of the most exciting part of the project. Peri normally start from tracing the logo into t-shirt, tote bag, business cards, fryers, posters and other accessories. (Depends on what suitable for the business or the company.)
This part also include developing slogans, all colour-themes, all typeface, content creation style. In addition, Peri also provides ideas and branding strategies for social media marketing and campaign designs. This also include space / exhibition ideas. What technologies could apply to the brand. (Base on Client's Expectation and Budget.)
DIGITAL MARKETING
Peri always shares her social media marketing strategies and tips with her clients. Help the business to define their target audience, as well as how can they grow followers effectively on instagram, and what are the technique to communicate with potential followers / customers with the aim to attract a much wider audience.
Peri loves sharing ideas and positive energy to others. She also always encourage others and love to connect with other designers and business with the aim to grow a community that supporting each other. Peri believes social media marketing is one of the quickest and best way to help growing business living in this era of digital media.
T-SHIRT DESIGNS
A few quick T-shirt Design examples. This task help us to define which logo works the best for further branding design development. At this point, my client has chosen logo (4C) and (5C) as her option. Therefore, Peri traced the logo on a few t-shirt for better visual outcome. This includes a series of kid-size t-shirt and teenage / adult size t-shirt (available in all sizes: XS/ S / M / L / XL / XXL)
This Logo is also available to print on other colours of T-shirt and jumpers. Received her client's consent, Peri has launched a poll on instagram to seek for other's opinion and which have received a great attention and feedbacks.
Another quick design customisation of Mini Melon T-shirt and other brand products based on client's request. The T-shirt was designed on Adobe illustrator, and the design was sent to the print shop for production.
Based on client's preference, Peri has also created a text logo for Melon's Mini Movers with holographic textures. It looks beautiful on cards printed by foil blocking.
Holographic
Textures
MINI MELON MOVERS
Acknowledgement
Mini Melon Movers is a kid-base dance studio based in London, UK.
Additional Information
Please feel free to visit the official social media site of Mini Melon Movers for updates. Account info @minimelon_movers
@2021 Copyrighted. All rights reserved to all partners, including Be Sociaal, and Pui Yi Peri Chiu. @besociaal_aus @streetwstudio