About
The SW stand for "Street Wise" - inspired by the power of street culture, and how it shows personalities, beliefs, creativities, and also representing cultural diversities through branding and storytelling. With an approach to develop brand strategies, mixed media production and campaigns to expand the SW community to a much wider audience.
EVERYTHING
BEGINS
FROM HERE
The Brand Identity
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Work
Working from logo design, brand identity to social media campaigns, animation and advertising video projects. Peri specialises in multi-disciplinary design skill-set and brand strategy. Peri has worked in a wide range of projects with her clients, expanding from 2D graphic design, 3D illustration / animation to cinema 4D in her latest projects.
Services
The StreetW Studio provides creative design services including logo and branding design packages, motion graphics, social media campaigns, customised animation, video intro, video editing and even digital marketing amd data analysis services. More information please check out the SW service page.
Social
Media
Established in August 2020 - @streetwstudio has become more and more recognisable by fun and creative contents. Proficient in effective communication skills, with analytical social media marketing strategy. The @streetwstudio account is growing continuously while connecting with a much wider range of audiences.
Own
Branding
With a perspective to push forward new contents, themes and gimmicks to expand our portfolio of the StreetW Studio, Peri has created a list of new brands to boost interactivity and impression with new range of audiences. Which has then also increased a variety of creative content for the promotion work.
OUR BRAND
The Streetw Studio has a collection of SW born self-designed brand. This includes SW Nature, ZE:BRA, and Deey with theme of branding with nature. Expanding new creative possibilities of brand identity, motion graphics and story telling.
Social Media
Marketing
Throughout the journey of developing @streetwstudio on social media platform, Peri has developed a strategy for data analysis and brand promotion with the aim to reach to a much wider audiences. The account has successfully reached over 281k accounts, and the top post has reached over 207k audiences in the past few months. Peri shares her work on a regular basis with a goal to fuel creativity while interacting with audiences.
KEY STRATEGY
Visual Communication
& Brand Language
A strong visual expression and interesting content creation are the key to raise awareness when it comes to impressing and attracting new audiences to finding out more about your brand.
Interactivity and Engaging
with the audiences.
One of the fastest way to increase interaction is to understand what your main audience's interest, while setting up engaging content that will lead your audience to response and interact to your content.
Thanks to google analyst, or facebook / Instagram business insight. Social media data analysis have become accessible. By analysis data, we can create content to target audience and budget to grow the business and the brand.
Social Media Marketing
& Data Analysis
THE JOURNEY
BEGINS HERE.
Marketing
Project
Except working on the social media campaigns for the StreetW Studio, Peri is also currently working on a digital marketing project for one of her client's CloverLove Design. In which, She has created a series of social media campaign designs along with content creation, promotion and data analysis for their newly launched jewellery design project. With a goal to boost their visual identity, impression and interactivity in order to reach to a much wider audiences.
COMING SOON...
Increase
Interactivity
Peri's short term goal is to enhance interactive design skill-set. For examples combining social media marketing with AR filters, Motion Stickers, and interactive stories to engage with new audiences on a whole new level. Peri believes that interactive experience along with VR, AR, XR will play a major role in the future market.
UPCOMING! SPOILER ALERT! UPCOMING! SPOILER ALERT! UPCOMING! SPOILER ALERT! UPCOMING! SPOILER ALERT!
GOFITNESS
HELLO JDIN promote fitness inspiration and designed as a personal training buddy to assist throughout user's fitness journey.
This is a personal project and design concept that is developed by Peri. With an aim to gain experience working with new emerging technologies.
MY
BELIEFS
Graphic communication design is universal.
It creates brand personalities, technology indication, digital transformation and connectivity from visual to perceptual narratives.
The SW project is aimed to showcase the possibilities in branding design, and also enhance my digital design skills while working on multiple UI/UX projects.
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BEST
TRACKER
With JDIN, user can now easily tracker their body status with their phone / digital watch / laptop / desktop, or even AR glasses if available in the future.
JDIN will act as a personal trainer, body tracker, a nutritionist, a fitness shop advisor based on your body status and personal interest.
JDIN can be customised by the users. JDIN will be your best buddy to support your goal throughout your fitness journey.
HELLO JDIN...
JDIN display your everyday workout routine, training schedule, diet and food recipe, nutrition facts, body trackers which will also allow you to track your weights, IBM, fat and muscles percentage and absorbed calories. JDIN also has access to various fitness outfit stores that display the most trending style that save your time for shop browsing and boost your motivation throughout your healthy training journey.
HELLO JDIN
Develop an Ai personal trainer - JDIN to help you out with your fitness journey.
BRAND
DESIGN
The SW is developing as a brand for fashion promotion and graphic design studio.
Started from a simple Logo design to a wide collection of publication design. This includes business cards, magazines, leaflets, and also t-shirts, jumpers, stationeries, tote bags and other materials.
JDIN, on the other hand, it is part of the SW brand specifically design for fitness compilation: Including fitness app, product design, ai development and campaigns.
DIGITAL
MARKETING
After a year of ongoing projects, we created an instagram account and start sharing our photographs, designs and positive quotes regularly to attract more audience / followers understanding our works.
Through editing social media portfolio and communicate with other users, we start expanding our community through multiple social media platforms, that also include instagram and facebook promotion, and keep track on facebook ads analytics and google data analytics.
TECHNOLOGY
APPLICATION
Peri came up with an idea to create a fitness app, and learning how to develop an Ai (JDIN) build-in to the app.
The fitness app is aimed to function with body weight tracker that will be able to provide the accurate percentage of body composition (Muscle%, Fat% etc), and JDIN will suggest the effective fitness plan for the users including the most effective workout videos and training program, and generate diet recipes that is all based on the user's body demand. Everyone has a different body type and require different plans for an effective result. JDIN will help you to achieve your goal from the most effective way but also on a fairly low budget.
STREETW STUDIO
LONDON
ACKNOWLEDGEMENT
Pui Yi Peri Chiu @Peri.Design is a Co-founder and digital designer of the StreetW Studio. All ideas, content, visual graphics are developed by Peri. All SW brands including SW Studio Digital, SW Nature, Fullgear, ZE:BRA, DEEY are all copyrighted. All credits to Pui Yi Peri Chiu.
Social Media
The StreetW Studio is now launched in multiple social media platform. Please feel free to check out the following accounts for any of your reference.
Instagram: @streetwstudio
Facebook: @streetwstudio | SW Studio Official
Behance: Streetw Studio (Peri Chiu)
@2020 COPYRIGHTED. ALL RIGHTS RESERVED TO PUI YI PERI CHIU, AND THE STREETWSTUDIO, @STREETWSTUDIO
