zebra | Peri

ZE:BRA is a new fashion brand with the aim to explore the creative possibilities with graphic design, brand identity, moving images and fashion. Combining the ideology with the SW Studio, SW digital, and our nature selection, Ze:bra is a new emerging iconic brand that will be ready to launch when everything is set up. The classic black and white, along with liquified hologram colour as the brand icon.

ZE:BRA has gained a fantastic attention on instagram since we share the concept of the brand to the audience. According to our social media data, the majority of our audience and the potential audience are interested in moving images, and most of the audience prefer to see kinetic typography design with an iconic black and white contrast. ZE:BRA as a brand is also an experiment to test if this project could help us to reach to a wider audience to visit our profile.

ZE:BRA

Brand Language

The most important part for every brand is the language and how you tell the story of the brand to the audience. Peri believes that branding is not only about graphic design, it is a visual language to tell the audience "Why this brand.", and "How this brand providing people a better life-style." With all these ideology in mind, it is essential to develop a strong visual language that will deliver all these key messages that will create a great impression to the audience.

Future Aspiration

With an ambition to design on a daily basis, Peri will keep updating this project and bring this concept to real life style. At this stage, Peri has discovered a huge possibilities with these iconic ze:bra logo design. Peri is planning to develop ze:bra to a stylish fashion brand targeting on a group age between 18-40+ and mainly will be designing urban and leisure fashion style as a future plan. However, our short plan is to continue to develop the brand identity of ZE:BRA, design more products with the ZE:BRA logo on, and test the reaction from the audience. Launching an online store will also be one of our short-term goal.

ZE:BRA as a fashion brand will be developed as a trendy, stylish, urbanist leisure style with the theme of black and white which will also suit the theme of zebra.