CLOVERLOVE
CloverLove Design is an Art and Crafts, Jewellery brand currently based in Hong Kong, and willing to expand their market in Europe, and the US.
As client requested, Peri helped CloverLove to create animated typography logo, social media campaigns, content creation, digital marketing and promotion.
PROPOSAL.
After a discussion with CloverLove Design, Peri has created a project proposal for the clients to introduce her ideas and strategy for their social media campaigns design, content creation and promotion. With an aim to promote their newest products - a collection of crystal jewellery and candles holders, while helping their brand to boost visibility and reach to a much wider audiences via Instagram.
Design
One of the most important part for the promotion is to create a series of strong visual identity for the brand in order to raise attention and attract new audiences.
Content Creation
Create customised content with the aim to convey client's brand ideas and messages to the audiences, while increasing interactivity, and engagement with the target audiences.
Data Analysis
Data analysis allows us to improve and increase quality of visual content, direct tap and hashtag by referring to Instagram / Facebook business insight.
CONTENT CREATION
The photographs are provided by CloverLove Design, Peri edited the photos and design layout to combine them all together as a series of social media promotional campaigns - (Resolution 1500px x 1500px) All content covers the idea of their products, and background research. The following document display all contents written in each post - (From post 1 - post 38)
Marketing Workflow
Working from Brand Strategy, Social Media Design, Content Creation to Targeting audience, Setting up duration and budget, to data analysis - They are all connected together step by step in order to achieve progression for the brand. Below shows how Peri processes her workflow on this marketing project:
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Target Audience
In this project, Peri also help defining Hashtags, direct tags, and setting up target audience range for their promotional ads. Peri has set up a questionnaire for her client, in order to understand thier target audience age range, gender, location and so on. By understanding all these information, Peri then creates promotional campaigns in their use of languages, while developed interesting visual contents that will ideally attract those target audiences.
Website Campaign
Webpage Campaign (Cover) Designs for cloverlovestore.com
All design referred to the social media campaign design by applying the similar style and outcome. All designed by Peri.
Logo Image Cover (1920 x 1080px)
Colour changing animation (1920 x 1080px)
What's Next?
This is an on going project, and the next stage will be working on defining hashtags, budget calculation and data analysis. Due to privacy protection, any further updates will only be display on this site after completion.
CLOVERLOVE
Credits
All photographs and products provided by CloverLove Design Limited Hong Kong. All layout, designs, contents, marketing insights developed and created by Pui Yi Peri Chiu. All rights reserved to both partners.
Contact
CloverLove Design Limited is a jewellery brand located in Hong Kong. Over hundreds of jewelleries and customised gifts products available at cloverlovestore.com
