VELO
Art Factory
A fun video editing project to highlight an event launched by VELO, BAT. With an approach to demonstrate how VELO is becoming a sustainable brand for their nicotine pouches products. In which, all the VELO cans are designed to be recyclable, and people were invited to create print arts with their cans in the shape of different letters. VELO created the launch of their recyclable can within their art factory, which also aimed to encourage more people to play with their recyclable cans in art and crafts.
Client: BAT, VELO
Story
Telling
The footages were provided by a creative member from Peri's previous agency RD Content. Worked closely with the post-production producer and creatives, Peri has been assigned to edit a less than (1:30) minutes video to summarize and highlight the event launch of VELO Art Factory with their new recyclable VELO cans in a style of storytelling.
Team: Creatives, Motion Design
From start to finish, the video was edited in 2 working days. Peri edited in the format of 9:16 for her first draft. It required an extra working day to re-format the edit from 9:16 to 16:9. Also included an extra half a day for further amends.
The process includes selecting footages that will be use -> video editing them in sequences -> Added subtitles to match the VO -> Edit SFX -> Basic colour grading -> Amends
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The finalised video was then published on multiple social media channels by VELO.
