King's Cross
Christmas

This time for the Christmas series! Peri worked collaboratively with the elvis motion team, design and creative team to produce a series of stylish, trendy and high-end OOH, DOOH and social campaigns to promote the King's Cross Cord Yard - Shop Off-Piste for winter & Christmas!

In this project, Peri worked with the design team and motion team to create the digital ribbon and social asset for the King's Cross Winter + Christmas 2023 campaign. The full motion pack consists of a series of social asset, DOOH, digital banners and a digital ribbons to feature at King's Cross station.

Client: King's Cross
Worked with: Elvis Communication

Social

Peri worked closely with the motion, Design and creative team to create a high-end motion social asset featuring the King's Cross Coal Drops Yard, and shops with featuring product shots. The illustration designed by the design team, in which Peri team up with another motion graphic designer, and our head of motion to come up with animation style and illustration style in motion. We were making sure all the assets are in consistency when it comes to animation style.

Digital
Ribbons

At the first stage, I worked closely with the creative group head on storyboarding to discuss what to display on the 15 screens particularly for the digital ribbon asset. We decided to feature pink sky - blue mountain (Family) asset on the left, and blue sky - purple mountain (Friends) asset on the right with a split screen (Key message) in the middle, along with logo frame on screen 1 & 15, 5 products on each side. You can see the following for your references.

Then due to tight project timeline, after I have drafted them out in animatics at a good place, I move forward to social asset and worked with another motion designer to bring everything in life.