SHOP IT LIKE
ITS HOT

Leading on animation style and direction, I worked closely with the creative and design team to produce a series of motion assets for this year King's Cross Summer promotional campaign SHOP IT LIKE ITS HOT. This includes Digital Gateway and transvision screen at King's Cross station, and social assets. This camapign has led to a massive success, and have been featured on multiple platforms, including the Drums and Campaign. Shop it like its hot has also been voted for top 5 UK ads of the week when it first went live in early July.

Client: King's Cross
Worked with: Elvis Communication

Social

Format: 9x16, 1x1

Transvision Screen

Design speak for itself. When I first pick up the project from a motion POV, I have done some R&D motion testing and believed that we should keep the motion as punchy and clear as possible. Too much movement will only cause distraction. Therefore, I've taken the lead to create a punchy yet simple and impactful typography animation style for the master DOOH asset, and apply this punchy motion language to all other assets across the board. Less is more - but also making sure that the whole style is trendy and stylish - that is HOT RIGHT NOW!

Transvision is created for the screen feature at King's Cross main railway station where the screen display next to the digital train timetable. There are two screen in between the main digital screen at the station, so I have created x1 featuring Siliva, and x1 featuring Barnie along with the 6 promotional products.

Featuring

The campaign has received many positive feedbacks, recognitions and also have been shared by multiple publishers including The Drums, The Campaigns, Ads of the world, Marketing Beast. More links to come...