Cadbury FC:
Minute To Win It
In this project, Peri worked closely with elvis senior motion designer to assist him in 3D renderer and texture replacement. Peri also assisted in roll out to 6sec edit in both 2D and 3D, and applied the master edits to multiple UK football clubs - Chelsea, Liverpool, Arsenal, and for the Ireland asset, and Tiktok cutdown edit. The resulting works were excellent and the campaign was very successful.
Client: Cadbury
Worked with: Elvis Communication
6sec
Cut Down
The challenge on the 6sec cut down was that there were too many text on the ticket and it was not very easy to read within 6sec. Therefore, our team came up with the solution of having 'Buy A Pack Enter Now' at the end frame instead of on the ticket. Which overall works really well.
TikTok
Produced this on Tiktok platform is a completely different story, also considering the safety zone. Peri worked closely with the Account team to create a separate asset particularly designed for the Tiktok platform.
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