Win A Day
To Remember
Win A Day To Remember is a very special promotional campaign to celebrate Cadbury's 200 years birthday. This campaign has over 100+ partnership working with many top UK & International brands. This includes Jet2Holidays, Odeon, GoodWood, Winter wonderland, Alton Towers, Liverpool FC, Arsenal, Chelsea, Spurs, F1 Arcades, too much to list!
In this project, I worked closely with a 3D animator, and elvis head of motion to create a series of master social campaign that introducing lots of exciting prices from Cadbury and all the partners in both 3D and 2D motion graphics design. Such as 3D animation of the master Win A Day To Remember Logo, Roller Coaster, Football, Flag, and popcorn transition, Really engaging and fun 2D typography animation and many more.
Client: Cadbury
Partners: Odeon, Liverpool FC, Arsenal, Chealse,
F1 Arcade, Jet2Holidays,
Worked with: Elvis Communication
This was my first project to motion oversight a freelance designer, and in this project, I have been working collaboratively with the 3D designer to provide animation feedbacks and direction to produce a set of master 3D motion toolkit that the elvis in-house motion team can adapt to multiple deliverables: Social, DOOH, LFD screen, Venue Screen
FOOTBALL
FLAG
ROLLER
COASTER
POPCORN
2D Fun Typography Animation
Social Adapts
Various versions for social campaign has been produced for different type of target audiences. This includes Family, Couples, Sport, Travel, Festival, combined with many different partner's contents for multiple deliverables: 20s, 15s, 10s, 6s, 16x9, 9x16, 4x5.
WADTR
WADTR
WADTR: Family
WADTR: Festival
WADTR: Couples
WADTR: Sport
Ireland Adapts
For Ireland audience, there is a different design and version for them. Instead of 'Cadbury 200 Years' for the UK version, Ireland messaging is 'Always Yours', the 3D gold background has also been amended from the 200 years version to Dairy Milk version adapted by myself.
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