OCG:
Isense Motion
A brand new motion series created for Isense In-Cinema and paid social assets. Peri worked closely with the design and creative team to create a high-end and premium brand motion assets for the Odeon Cinema Group. In which, the designer has created 3 Master KV in still image, and Peri has worked on creating a motion language specific design for the use of Isense, added simple and effective animation to bring them to life.
Client: Odeon Cinema Group
Worked with: Elvis Communication
Asset 1: Digital Cinema Screen, Roll out in 1x1, 9x16 for 7 European markets.
Asset 2: Film Contents, Roll out in 1x1, 9x16 for 7 European markets.
Asset 3: Paid Social, Roll out in 1x1, 9x16 for 7 European markets.
Market Roll Out
The project went very smoothly overall, the asset has been approved on a very early stage, including sound and SFX. Then Peri has been working on the master roll out for 7 different markets using different translation. This includes Odeon (UK, Norway), Filmstaden (Sweden),Finnkino (Finland), UCI (Germany, Italy),Cinesa (Spain)
Here are some examples of the rollout for different markets. The motion principle are the same,
the only difference is the language.
OOH examples of adapting different film content and messages to the isense brand languages.
Images provided by Designer.
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