Spiked

Client: Ladbible
Worked with: Elvis Communication

A campaign created to raise awareness and urge of danger of the spiked drinking issue. The aim of this campaign is to pursue a law for drink spiking into Westminster. In this project, Peri worked closely with the creative and design team, to re-design, texturing the 3D bottles, worked out the dimension of these bottles to ensure they are in real size. I have then rendered each bottle out in alternative shots set up in different lighting. Moreover, I have also re-created the logo animation and GIF in relation to the 3D bottle design as a full collection.

Previous Wine Design
Bottle

Before showing all
final product design,
Let's look at the
progress journey.

Previous Beer Design Bottle

Previous Vodka
Design Bottle

Previous Gin & Tonic
Design Bottle

Enhance
Legibility

The idea of having the gradient of the specific drug under microscope was a great creative idea itself, however there were a few issue there. Firstly the gradient is making the text harder to read, even after reducing and minimising the gradient. Also after increasing the bubble size and minimizing the amount of bubbles, the logo itself is still distracting, and the message hasn't received clear enough.

All other alt.shots and development + progress

The Bold Messaging.

To enhance ligibility, the design has been updated to a clean B&W version to deliver the bold messaging 'SPIKED'.

Alternative shots

WINE

BEER

VODKA

G&T

Adapting to
Logo animation

As a full collection, I have also re-create the logo animation based on the new simplified 'Spiked' Logo. The idea is to keep it as simple as possible, and it needs to be loop-able. So that this can be applied on website, and other deliverables.